Final Logo

ALL OUR BAGS ARE UNIQUE, WITH NO TWO BAGS THE SAME BUT EACH WITH AN INCREDIBLE STORY

Wayuu is a small Indigenous tribe in North Eastern Colombia. Our mission is to empower the disadvantaged community of the Wayuu and support their local economy through our bags. We want to preserve the Wayuu traditions promoting their art globally as well as improve their living conditions.

THE BRIEF

Wayuu Gold came to us with a great idea for launching a sustainable and socially responsible product for Darwin. The bags were still in route, but they wanted to get this project off the ground first with the branding, and an eCommerce website to follow.

THE SOLUTION

We decided to create a logo and branding inspired by the colourful and unique designs of the Wayuu community. We wanted the branding to embody this, and we were sure that these colours and tones would make the website look amazing.

THE RESULT

Wayuu Gold proudly launched online in 2019 – many of the designs that are woven into each bag represent the natural elements that surround the Wayuu, and what their culture revolves around, such as animals, the sun, planets, stars. It takes these women 10-15 days to complete each bag; they are a labor of love.

SERVICES

  • Logo Design
  • eCommerce Web Design

The Creative

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